Friday
October 24th, 2003
| 4:00
–6:00pm |
Dinner
and Panel Discussion: The Media’s Perspective – Political
Reporters
Discuss Campaigns the Way They See It
A panel of national and local political reporters discusses how
they cover campaigns, what they look for from candidates, and the
special challenges of conducting and covering campaigns. |
Saturday October 25th, 2003
| 8:30-
9:00am |
Registration
& Continental Breakfast |
| 9:00
- 9:15 |
Welcome
& Introductions |
| 9:15
-10:30 |
Message
Development: Creating, Targeting, and Testing your Message
A campaign expert discusses the components of a winning campaign
message, including theme, rationale, and issue positions, and how
to use personal, professional and political biography to complement
the candidate’s message. |
| 10:30
-10:45 |
Break |
| 10:45
–11:45 |
Workgroup
Session I: Develop Your Campaign Message
Using candidate and district profiles, poll results and opposition
research findings, teams develop a message for their candidate’s
campaign. |
| 11:45-12:00pm |
Break |
| 12:00
- 1:30 |
Lunch
and Panel Discussion: The State of the Profession
A panel of leading political consultants discusses the state of
the profession, including where it has been, where it is going,
and the rewards of and challenges facing the profession today.
|
| 1:30-1:45 |
Break |
| 1:45
– 3:15 |
The
Money Hunt: Identifying Donors, Soliciting Dollars, and Drafting
a
Fundraising Plan
Professional fundraisers review the basic steps involved in raising
money for political campaigns, including how to develop a fundraising
plan and how to identify and motivate likely donors. |
| 3:15-3:30 |
Break |
| 3:30
- 5:00 |
Driving
the Message Home: Media, Mail and Direct Voter Contact
Campaign experts discuss the most effective ways to get your message
across to the voter, including how to generate earned media, deliver
your message through paid media and direct mail, and develop other
forms of effective voter contact. |
| 5:00-5:10 |
Break |
| 5:10
– 6:25 |
Workgroup
Session II: Develop Your Fundraising and Message Delivery Plans
Campaign teams identify the most effective vehicles for delivering
their campaign message to voters, given the constraints of their
budget and the size of their targeted audiences, and create a ten-week
timeline for raising funds and delivering the campaign’s message. |
| 8:30-
9:00am |
Registration
& Continental Breakfast |
| 9:00
- 9:15 |
Welcome
& Introductions |
| 9:15
-10:30 |
Message
Development: Creating, Targeting, and Testing your Message
A campaign expert discusses the components of a winning campaign
message, including theme, rationale, and issue positions, and how
to use personal, professional and political biography to complement
the candidate’s message. |
| 10:30
-10:45 |
Break |
| 10:45
–11:45 |
Workgroup
Session I: Develop Your Campaign Message
Using candidate and district profiles, poll results and opposition
research findings, teams develop a message for their candidate’s
campaign. |
| 11:45-12:00pm |
Break |
| 12:00
- 1:30 |
Lunch
and Panel Discussion: The State of the Profession
A panel of leading political consultants discusses the state of
the profession, including where it has been, where it is going,
and the rewards of and challenges facing the profession today.
|
| 1:30-1:45 |
Break |
| 1:45
– 3:15 |
The
Money Hunt: Identifying Donors, Soliciting Dollars, and Drafting
a
Fundraising Plan
Professional fundraisers review the basic steps involved in raising
money for political campaigns, including how to develop a fundraising
plan and how to identify and motivate likely donors. |
| 3:15-3:30 |
Break |
| 3:30
- 5:00 |
Driving
the Message Home: Media, Mail and Direct Voter Contact
Campaign experts discuss the most effective ways to get your message
across to the voter, including how to generate earned media, deliver
your message through paid media and direct mail, and develop other
forms of effective voter contact. |
| 5:00-5:10 |
Break |
| 5:10
– 6:25 |
Workgroup
Session II: Develop Your Fundraising and Message Delivery Plans
Campaign teams identify the most effective vehicles for delivering
their campaign message to voters, given the constraints of their
budget and the size of their targeted audiences, and create a ten-week
timeline for raising funds and delivering the campaign’s message. |
Sunday
October 26th, 2003
| 9:00
-10:30am |
Getting
Organized: Building a Grassroots Organization
Field experts discuss how to build a strong and well-managed campaign
organization, including how to identify and recruit volunteers,
build coalitions, and develop an effective Get-Out-The-Vote operation. |
| 10:30
-10:45 |
Break |
| 10:45
-11:45 |
Workgroup
Session III: Develop Your GOTV Plan
Campaign teams take into account the voter history of the district,
recent poll results, and an update on campaign resources as they
develop a 72-hour Get-Out-The-Vote plan. |
| 11:45-12:00pm |
Break |
| 12:00
– 1:15 |
Lunch
and Panel Presentation: Best Practices Research Findings
Using the results of a 2002 public opinion survey, consultants and
academics
provide an overview of public opinion concerning the use of specific
campaign practices and discuss its effects on support for candidates. |
| 1:15
– 1:30 |
Break |
| 1:30
- 2:45 |
Workgroup
Session IV: Finalize Your Campaign Plan
Campaign teams finalize the four components of their campaign plans,
transfer the information to visual aides, and prepare to present
their plans. |
| 2:45
– 4:05 |
Campaign
Plan Presentations, Part I
The first set of campaign teams presents their campaign plans to
other participants and a panel of distinguished judges, who offer
critical feedback. |
| 4:05
- 4:15 |
Break |
| 4:15
- 5:35 |
Campaign
Plan Presentations, Part II
The second set of campaign teams presents their campaign plans to
other participants and a distinguished panel of judges, who offer
critical feedback. At the end of this session both participants
and judges vote for the best plan. |
| 5:35-5:45 |
Break |
| 5:45
– 6:00 |
Closing
Remarks |
| 6:00
– 7:30 |
Networking
Cocktail Reception |
|
